The scene was electric last night at Tommy Hilfiger’s Denim store in Soho where Paper Magazine was throwing a launch party for the Marky Ramone Rock Scene Collection. Yes- Marky Ramone of the Ramones- the punk rock group from the 80s.
Apparently Tommy and Marky go way back to when Tommy’s brother, Andy, played in a band with Marky. The seemingly odd duo teamed up to create a new “fresh” line of jeans and leather jackets. The timing couldn’t be better, seeing as we have been seeing a lot of 80s throwback trends on the runway during all of the fashion weeks this season- shoulder details, bright blue eye shadows, etc.
Dressed in punk, prep, classic, and every style in between, guests lined up around the makeshift, but fully functional, “bar” which is usually the cash wrap. Tommy himself was hanging out in the back corner as Marky and his band performed live for the crowd. Somewhere in the midst of it all, I am sure the collection was hanging around some rack, but it just didn’t seem to be the focal point of the evening! At the end of the night, Tommy exited promptly at 10pm with his entourage and guests started receiving their goody bags. The Tommy Denim gift bags were filled with Tommy’s “Dreaming” perfume, drum sticks, a Paper Magazine issue, a condom/STD safety kit from Marky Ramone (what?), and a $25 off coupon for when you spend $100 @ TH Denim.
Here are some pictures from the event: